The Social Media Phoenix Effect
Imagine pouring your heart and soul into crafting social media content, but your posts vanish into the digital abyss. That’s the frustration many businesses face when...
ColinClarkeMarketing.com
Beyond Mad Men: Real-World Lessons from Advertising Legend David Ogilvy
David Ogilvy (1911-1999) wasn’t just a marketer, he was a legend. Nicknamed the “Father of Advertising,” Ogilvy transformed the industry with his data-driven approach and focus...
Picking Your Niche: A Guide to Evergreen, Trending, and Obscure Markets
You want to build an online presence, but where do you begin? Choosing a niche market is your first step. Here’s a breakdown of three main...
Red Lobster Shares Brilliant AI – UGC Idea
What could be better than combining AI with user generated content? That’s exactly what the restaurant Red Lobster did by gathering customer comments on their ever-popular...
The 999th Example of Influencer Marketing at Work
While I made that number up, it’s incontrovertible that influencer marketing can increase sales. Our latest example is the Crookie, the French pastry craze that took...
