Category: Uncategorized

In the annals of customer service, one story stands out: A man walks into  Nordstrom with a set of used tyres, demanding a refund. The twist?...

No hype and no theory – just facts. Alex Hormozi does $200 million per year between 10 companies. And yet, he started with nothing. Do you...

David Ogilvy (1911-1999) wasn’t just a marketer, he was a legend. Nicknamed the “Father of Advertising,” Ogilvy transformed the industry with his data-driven approach and focus...

While I made that number up, it’s incontrovertible that influencer marketing can increase sales. Our latest example is the Crookie, the French pastry craze that took...

Okay, obviously you are selling products… but then again, you’re not.