No Questions Asked, Even for Tires: The Nordstrom Legend That’s (Surprisingly) True
In the annals of customer service, one story stands out: A man walks into Nordstrom with a set of used tyres, demanding a refund. The twist?...
Category: Uncategorized
Blueprint to Becoming a Millionaire, From a Multi-Millionaire
No hype and no theory – just facts. Alex Hormozi does $200 million per year between 10 companies. And yet, he started with nothing. Do you...
Beyond Mad Men: Real-World Lessons from Advertising Legend David Ogilvy
David Ogilvy (1911-1999) wasn’t just a marketer, he was a legend. Nicknamed the “Father of Advertising,” Ogilvy transformed the industry with his data-driven approach and focus...
The 999th Example of Influencer Marketing at Work
While I made that number up, it’s incontrovertible that influencer marketing can increase sales. Our latest example is the Crookie, the French pastry craze that took...
How to Make Big Money NOT Selling Products
Okay, obviously you are selling products… but then again, you’re not.
